Case study
Barie AI
Ground-up rebuild of an agentic AI product hampered by usability issues and drop-off - new flows, design system, dark mode, and mobile to lift engagement and adoption.
Read case study →I turn complex products into experiences that just click.
Product designer working at the messy intersection of AI, fintech, and compliance. I obsess over clarity, sweat the details, and ship interfaces people actually enjoy using.
Featured
Highlighted work
Selected work
Products & websites I've shaped
Shufti Website Revamp
Reworked structure, consistency, and navigation across a SaaS marketing site, and led the Content Library page end-to-end.
View project →
AML Watcher
Compliance workflows - screening, risk-monitoring dashboards, alert & case management - designed for clarity in dense analyst work.
View project →
Media Watcher
Led a full revamp of the case investigation experience - a new feature line, risk scoring, and a redesigned case page.
Read case study →
Facia
Identity verification and onboarding journeys, plus SDK flows across multiple jurisdictions - friction reduction and trust-focused design.
Read case study →What I bring to a product team
Product & UX
- Problem framing & discovery
- Information architecture
- User flows & journeys
- Usability & friction reduction
- Workflow optimization
Interface & systems
- UI design & visual systems
- Design systems & components
- Interaction & micro-interactions
- Data-heavy dashboards
- Responsive & accessible design
Collaboration
- End-to-end ownership
- Design-to-dev handoff
- Stakeholder alignment
- Outcome-driven iteration
- Website & marketing design
Experience
A quick glance at my background
Programmers Force
Associate Product Designer
Shufti
Product Designer, Contract
Technologistics.pk
UI/UX Designer
Testimonials
What people say about working with me
Zahid helped me with the redesign of our product's sales assets. It turned out pretty elegant, and I must say he has a strong sense of design, and am impressed with his work.
Abdul WahabHead of Revenue · Activ8GamesWorking with Zahid has been an absolute pleasure. He brings an incredible level of creativity to our projects, consistently delivering outstanding designs that elevate our products.
He takes total ownership of his projects, leading them from start to finish with real confidence. You can always count on him to go the extra mile, and his incredible energy always inspires the whole team.
Fatima AmjadTeam Lead - Product Design · ShuftiZahid is a highly driven individual who approaches every challenge with focus, determination, and a solution-oriented mindset. His ability to lead teams with clarity and purpose, while maintaining a collaborative spirit, sets him apart. He not only leads by example but also inspires those around him to perform at their best.
Whether he is managing responsibilities independently or contributing to a team effort, Zahid remains consistent, dependable, and results-oriented.
Reena KhanCo-Founder & COO · Knowledge StudioHave a complex product that needs clearer UX?
Let's design scalable, usable, and polished product experiences together.