Shufti website revamp - rebuilding a 100+ page SaaS site for clarity & conversion

01 Overview

Shufti's marketing website is large - 100+ pages - and our team revamped it end to end. The old site was outdated and slow. Within it, I led the Content Library (a unified source of information for the whole company and the public), owned the site's animated and UI assets, and led the design of the entire Blind Spot Audit suite.

02 The challenge

• An outdated site with high loading times.
• A 100+ page scope that had to stay consistent.
• Information scattered, with no single source of truth.
• A new Blind Spot Audit suite that needed clear, scalable design.

03 My role

I worked on the full revamp as part of the team, and owned three areas end to end.

• Led the Content Library - a unified information hub for Shufti and the public.
• Main owner of the website's animated and UI assets.
• Led the design of the entire Blind Spot Audit suite.

04 Process

05 Content Library

I led the Content Library end to end and shaped it into a single, unified source of information - serving both Shufti's internal teams and the public. The structure was built to stay organized and scalable as content grows.

06 Blind Spot Audit suite

I led the design of the full Blind Spot Audit suite across five pages.

07 Outcome

A faster, more consistent 100+ page site, with a unified Content Library and a fully designed Blind Spot Audit suite.

08 Learnings

• On a 100+ page site, a shared system and a single source of truth keep everything coherent.
• Owning the animated and UI assets meant motion and detail stayed consistent across the whole site.