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Onboarding

Facia - verification & onboarding flows built on trust and low friction

I worked on identity verification and onboarding flows - document verification, KYC/KYB journeys, and authentication steps - designed to reduce friction while keeping the experience trustworthy and conversion-minded.

Role
Research · Systems design
Scope
Rule library · Flows · Docs
Tools
Figma · AI research
Industry
Identity / KYC
Focus
Reuse & design ops
Platform
Web
Type
Web & SDK
Facia

01 Overview

Facia is an identity-verification product, and every new client needed onboarding flows tailored to their jurisdiction, laws, and industry. Instead of building each flow from scratch every time, I researched and built a rule-based system: pick a rule and the right flow appears, ready for a designer to assemble and ship - with client-ready documentation generated alongside it.

OnboardingKYC / KYBJurisdictions & lawsRule libraryDesign system

02 Context

Facia is an identity-verification product used by clients across many markets. Because onboarding requirements are set by regulation, they change from one jurisdiction, law, and industry to the next - so no two clients need exactly the same verification journey. As the client base grew across regions, producing those tailored flows became a recurring, research-heavy job that sat between compliance requirements and design delivery.

03 The challenge

Onboarding rules change by jurisdiction, law, and industry. Every time a client came on board, someone had to figure out the required steps and build the flow by hand.

  • Each client needed a bespoke flow for their jurisdiction and laws.
  • Requirements were scattered, so flows were rebuilt from scratch each time.
  • Slow, repetitive, and easy to get inconsistent across clients.
  • No single source of truth for what each rule actually required.

04 My role

I did the deep research and designed the system end to end. Using AI, I pulled together a wide range of jurisdictions, laws, and industries and mapped the exact steps each one required. From that, I built a rule library: select a rule and its full onboarding flow shows automatically, and adding or editing a rule is just as easy when requirements change.

ResearchSystems designRule libraryDocumentationDesign ops

05 Process

I worked from research outward - turning scattered regulatory requirements into a structured system a designer could use on demand.

Research

Used AI to compile jurisdictions, laws & industries.

Map

Translated each into its required onboarding steps.

Rule library

Structured the steps into selectable rules.

Docs

Auto-generated branded documentation per rule.

Assemble

Designers drop in screens and ship.

06 The system

The result was a self-serve rule-to-flow system. Once a rule is picked, the flow is fully visible, so a designer just takes the screens, puts them together, and delivers. Each rule also ships with documentation - an overview, the rule links, and the flow - already in Facia's branding and ready to send to the client.

Architecture of the rule-based onboarding flow system Rule-based onboarding flow system CLIENT REQUEST Jurisdiction, law & industry AI RESEARCH Compiled the laws, steps & industries RULE LIBRARY Every rule holds its required onboarding steps. + Add or edit a rule anytime SELECT A RULE The full flow shows automatically DOCS, AUTO-READY Overview, rule links, and the full flow, in Facia branding ASSEMBLE & DELIVER Designer drops in the screens, ships SENT TO CLIENT Ready-made documentation
  • Select a rule and the full required flow appears automatically.
  • Add or edit rules easily as laws or client needs change.
  • Designers assemble the visible flow into screens and ship faster.
  • Docs auto-ready per rule (overview, links, flow) in Facia branding.

07 Design decisions

Problem
Every client flow was researched and built from scratch.
Decision
Turn the research into a reusable rule library that outputs the flow on selection.
Result
Flows became a selection, not a rebuild.
Problem
Clients needed clear documentation for each rule.
Decision
Generate branded docs (overview, links, flow) alongside each rule.
Result
Client-ready handover with no extra production work.

08 Impact

Onboarding flows went from a bespoke, build-every-time task to a quick, consistent selection - saving a lot of time on every new client, keeping journeys consistent across regions, and shipping client-ready documentation built in.

0+
Jurisdictions & regions mapped
0+
Rules in the library
0+
Industries mapped
0%
Less time to build a flow

09 Key learnings

  • Turning one-off research into a reusable system pays back every single time a new client onboards.
  • A single source of truth - the rule library - keeps flows consistent across jurisdictions and easy to update as laws change.
  • Generating documentation alongside the design removes an entire handover step instead of bolting it on later.
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