I make complex products feel obvious

I'm a product designer who's spent the last 2 years working where complexity is highest - AI tools, compliance and screening platforms, identity verification, and data-dense dashboards.

My focus is end-to-end ownership: understanding the real problem, restructuring information, rethinking flows, and shipping a clean, consistent UI system. I care about usability you can measure - fewer drop-offs, faster tasks, higher engagement - not just screens that look good.

• Fix the structure before polishing the screens.
• Design for the hardest user moment, not the happy path.
• Measure usability - let outcomes guide iteration.
• Build systems, not one-off screens.